We are very happy to share a new opportunity from Critical Info which we hope will benefit some of our End of Life Doula members who are currently supporting people in the community.
Critical Info have partnered with Sustainable Funerals (see below for info about these organisations) to provide free access to the Critical Info Platform to both client and doula.
This means they can start to learn about how beneficial the Platform can be and also help people in the process.
This is a Pilot program and will need to be evaluated, and it will require commitment; Critical Info will be putting on a free webinar to explain all about how this will work. If that appeals to you, and you have availability through September and October, read on!
Pilot Program - Supporting End of Life Doula’s and their clients
Presented by Critical Info & Sustainable Funerals Group
Who is Critical Info?
Critical Info is an Australian social enterprise with a secure, step-by-step online tool, the Critical Info Platform, that helps people organise their wishes, important documents, key contacts, and memories so they and their families are better prepared for life transitions and ultimately, end-of-life.
Who is Sustainable Funerals Group?
The Sustainable Funerals Group represents a Group of charities and not-for-profit's working to bring greater sustainability, transparency, and choice into the funeral industry. They focus on reducing the environmental impact of funerals, educating around eco-friendly practices, and supporting communities to rethink how death care can be delivered in more ethical and sustainable ways. Their work includes provision of quality funeral services to financially distressed families, promoting natural burials, biodegradable products, and consumer awareness around funeral rights.
See the Critical Info Platform in action:
Intro demo video: Introduction to Critical Info
Special offer:
For Doulas
Free lifetime subscription to the Critical Info Platform (code supplied at checkout), provided at no cost by Critical Info.
Free webinar training across three sessions (September 2025).
A supportive community space with resources, events, podcasts and videos.
Professional development you can put into practice straight away.
For the Clients of those Doulas
Free lifetime subscription to the Critical Info Platform (code supplied at checkout).
Sponsored by the Sustainable Funerals Group
Free digital copy of the guide My Loved One Died, What Do I Do Now?, provided at no cost by Critical Info.
A supportive community space with resources, events, podcasts and videos.
Eligibility & commitments
Doulas must have active clients in the end-of-life planning phase.
All Critical Info Profiles completed within 8 weeks of pilot commencement.
All recipients complete a short evaluation survey within 2 weeks of finishing their Profile.
Commitment to the pilot for eight consecutive weeks.
Training schedule (all sessions recorded)
Tue 9 Sept, 7:00pm Webinar 1: Critical Info Familiarity
• Intro to end-of-life planning • Platform walkthrough • Role of End-of-Life Doulas in planningThu 11 Sept, 7:00pm Webinar 2: How to Support End-of-Life Planners
• Grief-informed, values-based conversations • Handling sensitive topics • Referral pathways & third-party support • Cultural & emotional considerationsWed 24 Sept, 7:00pm Webinar 3: Supporter Q&A Session
• Case studies • Role-play & script-building • Implementation questions
How Critical Info will measure impact
To understand what’s working, they will ask you to complete two short surveys (before and after).
These use well-known evaluation tools: the Death Literacy Index and the Coping with Death Scale.
Ready to join the pilot program session?
Complete the Expression of Interest form here.
This opportunity is available for the first 100 eligible applicants.
Shortlisted applicants receive voucher codes and webinar links by email.
Opportunity closes 5pm AEST Fri 5 September.